A Passion for plant-based food

PlantB was founded on the principle of creating a positive impact in the world through the promotion of plant-based food. The founders, with over 25 years experience in the food business combined, have focused this goal specifically on the Israeli market.

PlantB partners with innovative and exciting plant-based food brands to expand their international revenue and accelerate the introduction of their products into the Israeli market.
Israel is a strong market, but unlike any other. We act as your partners on the ground to bridge the gap international companies face when marketing their products in Israel, and we represent our brands as we would our own.

From planning to launch to growth, we exclusively represent, manage, build, and expand both your brand in Israel and your international sales. We offer several different models, depending on the specific needs of the brand:

• Import/Export Brand Management: Facilitate the entire import/export and distribution process from A to Z, from shipment to shelf, and everything in between.
• Licensing/Co-manufacturing: Facilitate an opportunity to manufacturer your products in Israel. We work with the largest food companies who are leaders in the Israeli market, and are dedicated to growing their plant-based offerings.

We are passionate about what we do, and the brands we work with.